It’s good news that Sweden, Finland and Norway have put the brakes on fast food advertisements on Television, which would help cut down unhealthy food consumption. The United States also contemplates to impose such a ban to control childhood obesity. But The National Bureau of Economic Research in the United States has raised their doubts about the practicality of the ban.
Researchers in United States have also endorsed the ban stating it may cut the overweight of children by 18%. The US Centre for Disease Control and Prevention has projected the figure that 13.9% of children are overweight in the age group 2-6, 18.8% are overweight in the age group 6-11 and more than 17% of children are overweight in the group of 12-19 years.
The ban if successful is expected to reduce children becoming overweight by 18% in the age group of 3-11 and reduce overweight of adolescent children in the age group 12-18 by 14%. There is again the relationship between children watching commercials in the idiot box, which has taken the front seat in the subject of obesity. In this regard, another study suggests that children viewed 20,000 ads in late 1970s, 30000 ads in late 1980s and more than 40,000 ads in the late 90s. This explains the need for a blanket ban on fast food commercials, which of course, may be a subject that junk food manufacturers may not relish.
Marital bliss and health
A study on 16,000 American adults conducted in 2004 based on the factors money, sex and happiness has an interesting find. The study states married couples have heightened libidos and have better sex than single, divorced and widowed of separated persons. The main reason attributed is the commitment to the partner in marital bliss that gives mutual pleasure to the wedded couples. The book ‘A Guide to Christian Marriage’ has also endorsed that better sex is the result of love and commitment. Why delay the nuptial knot? Are you getting your juices flowing for a big bang?
